PYFS™ Certification · Two Levels
You don't need more hustle. You need a framework.
A self-paced program with 7 modules and a quiz gate at the end of each one. Level 1 builds your own position for $99 with 3 months of access. Level 2 licenses the method at $349 per month for 10 months so you can run it for clients.
You didn't build this career to lose yourself in it.
You're excelling. The title, the paycheck, the seat at the table. You earned every bit of it. But somewhere along the way, something started slipping.
Maybe you're single, and the life outside work keeps getting pushed to "someday." Maybe you're married, and the partnership has quietly turned into a logistics meeting. Maybe you have kids, and the version of you leading at work barely resembles the version running on fumes at home.
Whichever one is true for you, it is not a discipline problem. It is a design problem, and there is a framework for integrating success with the rest of your life.
Modules you work, not videos you watch.
Working sessions, not lectures. Take the level that fits your business today and leave every module with an artifact: a system, a script, an offer, or a rhythm you can put to work the same week.
Level 01 · 3 modules
PYFS™ Positioning Certificate
Personal Mastery & Influence
Personal growth, clarity, individual visibility, and the core concepts of the book.
- Module 01
Unlocking Your Personal Potential
- Audit where your hours actually go, then defend the ones that build your position
- Name the personal crisis you have been carrying quietly and plan around it out loud
- Leave with a weekly rhythm that survives a demanding job
- Module 02
The Core PYFS™ Methodology
- Master the three moves that make your expertise findable
- Articulate your value in words a buyer repeats back to you
- Convert positioning into action with a proof-first plan
- Module 03
Personal Visibility & Credibility
- Stand up the personal tech stack that makes opportunity stop depending on luck
- Network with influence instead of collecting contacts
- Build the credibility markers people check before they say yes
Level 02 · 4 modules
Certified PYFS™ Coach (CPC)
Business-in-a-Box, Media & Scale
Position clients, package premium offers, own your distribution, and run the whole practice on PromotionOS.
- Module 01
The Psychology of Market Positioning
- Diagnose the painkiller problems buyers already pay to remove
- Dismantle the systemic ceilings that cap what a client can charge
- Translate career capital into a value proposition corporations fund
- Module 02
Designing High-Ticket Offers
- Master the Blueprint Architecture behind a $3k to $10k+ offer
- Learn the Corporate Retainer Playbook and the Minimum Viable Offer sprint
- Price your services with absolute authority instead of billing hours
- Module 03
Media Infrastructure & Authority Assets
- Build the visibility tech stack that earns press and stages
- Turn one core asset into features, keynotes, and syndicated authority
- Run the content syndication machine without a media team
- Module 04
Operational Scale with PromotionOS
- Manage the entire client base inside the PromotionOS blueprint
- Automate onboarding and the marketing that used to eat your week
- Install the growth loop that scales without adding hours
Lesson breakdowns, quizzes, and the PromotionOS walkthroughs open inside the learning platform once you enroll. Get the full program syllabus first.
Visibility
Helping you get established where the market can actually see you.
Positioning
Helping you align what you do with your purpose and your proof.
Connection
Helping you access opportunities, rooms, and decision-makers.
Learn it for yourself. Or learn it to lead others.
Level 01
PYFS™ Positioning Certificate
Learn the methodology and apply it to your own growth.
Level 02
Certified PYFS™ Coach
Master the methodology and guide others through their positioning journey.
What you walk away with
- Guided PYFS™ training across both levels
- A 15-question quiz gate at the end of every module
- Learn how to create and publish your ideas
- Understand how to grow in each stage of entrepreneurship
- Level up your brand's SEO and foundation
- Discover the core offer that fits your expertise
- Build a visibility strategy that puts you in the right rooms
- Position yourself for media features and speaking stages
- Make sales feel natural by leading with your positioning
Level 1 runs self-paced with 3 months of access from purchase and 3 modules. Level 2 advances into practical application across 4 modules on a 10-month plan before the Certified PYFS™ Coach designation is awarded.
Pick the level. Then do the work.
Level 01
PYFS™ Certification
$99
3 modules · 3 months of access
Validate readiness, build credibility, attract leads, and convert clients while increasing visibility. Be prepared and positioned for opportunity.
- 3 modules with 15-question quizzes
- 80% required to unlock the next module
- Personal positioning and visibility build-out
Level 02
Certified PYFS™ Coach
$349
per month · 10-month plan
For practitioners ready to facilitate the method for entrepreneurs, leaders, and organizations. Includes practical application, competency assessment, and guided facilitation.
- 4 modules with 15-question quizzes
- High-ticket offers, media, and PromotionOS
- CPC designation
The VIP Fast-Track
Pay in full today for just $2,997.
Save $493 immediately + get 3 months of PromotionOS free.
Want the full breakdown before you apply? Get the syllabus PDF
Read the whole program before you commit.
The formatted Program Syllabus is yours in exchange for your details. It is the same document used in a discovery call: every module, every lesson title, and exactly what Level 2 asks of you.
What is inside
- All 7 modules across both levels, listed in order
- The lesson title behind every session, so you see the depth
- The Level 2 PromotionOS onboarding and scale days
- Pricing, access windows, and the quiz gate rules
Applying for Level 2, or just finished Level 1? This is the document that shows you the workload, the sequence, and the standard before you enroll.
Free download
The full program syllabus.
Enter your details and the formatted PDF comes down instantly: all seven modules, every lesson title, and the PromotionOS onboarding built into Level 2.
The things people ask before they commit.
All of them. Corporate partners span technology, healthcare, manufacturing, professional services, government, and community leadership. The methodology is industry-agnostic because positioning is about how value is communicated, not what the value is.